Our Story: About Gin & Willow

Welcome to Gin & Willow — we’re so glad you’re here.

Gin & Willow began as a dream shared between two women with a love for fashion and a vision for creating something meaningful. Jennifer’s background in fashion merchandising gave her an eye for style, fit, and timeless trends. Alicia’s experience running her own boutique — and her love for people — brought a heart-centered approach to curating pieces that feel both personal and inspiring. Together, after years of working side by side in the dental field and talking about “someday,” they finally decided to make it real.

The name comes from the women and the roots behind it: Gin honors Jennifer’s mother, Ginny, remembered for her warmth and grace. Willow reflects Alicia’s love of plants and the strength and beauty of the willow tree — flexible, grounded, and always growing.

We curate styles that are effortless, feminine, and versatile — pieces designed to be lived in, loved, and worn again and again.

Today, Gin & Willow Collective is more than just a boutique. It’s a shared closet — a place to discover effortless, feminine styles that fit your everyday life. When you shop with us, you’re joining a collective: a community of women who celebrate style, connection, and confidence.

Browse our latest arrivals, join our VIP group for early access, and make Gin & Willow your collective closet.

 

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